James Governor on Social Media Expertise

[James Governor’s Monkchips » Critical Mass: Bringing Physics to Social Network Pablum]

We make a virtue of ignorance. How many so called “social media experts” have read any network theory? We think we’re so smart. How may social media experts have any understanding of statistical physics? Probably a vanishingly small proportion. But science can teach us a lot if we engage with it. That’s the beautiful lesson of the book.

[via @kathysierra]