Social Business, Not Enterprise 2.0

I wrote a piece at the Enterprise 2.0 blog spelling out why the Enterprise 2.0 handle may not be helping much, and that we might want to talk about ‘social business’ instead.

[from Social Business: Why The ‘Enterprise 2.0’ Moniker Is Wrong]

In a time when we are shifting to a new, flow-oriented paradigm on information sharing and network-based coordination and collaboration, it might be fitting to focus on process and not its outcomes. Let’s leave the version numbering to one side, and accept the inevitability of reworking work into a much more social form. This will not be a one-time thing, but an ongoing and unending process of innovation.

In effect, we need to shift to a much more agile and adaptive way of thinking about social and collective action within businesses, and managing in a very different world than we were even a few years ago, back when Enterprise 2.0 might have seemed like a great term. Nowadays that term may be holding us back and confusing folks that haven’t been as close to the discussion as we have.