links for 2009-09-20

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  New Media Demands a New Kind of Media Company
  Joshua Auerbach implies that future media companies will be more like web software products: “How should new-media companies address these forces? Is there a way for these companies to get the benefits of belonging to a media conglomerate without falling into traps? If the conglomerate structure does not work in new media, what will? In the near term, diversified new-media companies should and will be smaller than the conglomerates, if only because the revenues and profits online are still small compared with those in traditional media. But there are ways that small media companies can get the very real benefits of being in multiple adjacent businesses online. One model is to build a network of focused media businesses. Building good online businesses is hard, and the entire industry is still in its adolescence. Simplicity, focus, clarity — these are core principles for success.

  But these focused companies need to cooperate and work together.

  
  
  (tags: Media&Journalism joshuaauerbach media api)