The Associated Press: Congress weighs landmark change in Web ad privacy

The Associated Press: Congress weighs landmark change in Web ad privacy.

ANA Executive Vice President Dan Jaffe said self regulation is the best approach for managing an industry evolving as quickly as online advertising.

“Legislation would be too rigid because this is a moving target,” Jaffe said.

Mike Zaneis, IAB’s vice president of public policy, added that self regulation is effective since it is in advertisers’ interest to make sure consumers trust them.