Research
I am not a researcher, in the classical, academic sense, nor in the way that marketing firms cast their surveys and focus groups.
But I do undertake projects where I pursue a line of inquiry, such as cross industry competitive analysis of bookmarking solutions, or interviewing 25 leading designers about user experience in social technology.
Most of my ‘research’ in carried out in the open, published serially on /Message. Sometimes I take on sponsored initiatives, like the recent Future Of Money series, or the 2006’s The New Visionaries, or the experiential marketing research I did for OpenBC (now Xing).
Many of my advisory and consulting clients leverage my ‘research’ and as I post open observations on my blog, we are invlved in a very active backchannel discussion about the implications of my theories and observations to their strategic plans.
