Russia Has World’s Most Engaged Social Networking Audience?

According to a recent study by comScore, Russia has the most connected population for web-based social networking, so long as you exclude internet cafes and mobile access. (I wonder where the most connected place is with those considerations folded back in?)

[via Russia has World’s Most Engaged Social Networking Audience - comScore, Inc]

Two-Thirds of Global Internet Users Access Social Networking Sites

Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).

I want to see the comparison with TV viewing.

I guess it is no surprise that most of the top ten social networking sites in Russia are Russian, with Facebook at the seventh spot. No Twitter to be seen.