Unmarketing and the Webful Brand: A Video From Somesso, London, May 15 2009

The video of my talk at the Somesso conference in London a few weeks ago is now up online for your enjoyment.

SOMESSO  » Blog Archive » Video: Stowe Boyd on ‘Unmarketing and the Webful Brand’.

The talk was based largely on a post I wrote only a week earlier, of the same name:

[from Unmarketing and the Webful Brand]

If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.