Union Organizers Twitter Bombing Starbucks #top3percent Campaign

Interesting to read about the unionization efforts among Starbucks employees (with the usual global corporate union busting going on), and how the organizers are trying to subvert a social media campaign by hijacking the twitter tag that Starbucks is using, now known as Twitter bombing:

Twitter bomb Starbucks, originally uploaded by Stowe Boyd.

[from the website]

Use these hashtags and direct message in your post: #top3percent #starbucks @starbucks. (Just copy-paste them to the end of your message.) The first hashtag is the one Starbucks is using for the contest and assures their execs will see it, and the second is for people who check out Starbucks on Twitter. It’s important to include these in your post.

Says a few things:

1. Twitter is so mainstream it IS the stream.
2. Twitter tags (hashtags) are rapidly becoming a commonplace.
3. Twitter bombing is a form of political expression in this case, but can be simply twam (Twitter Spam).