Stowe Boyd

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Should Yahoo Buy NY Times?

Eric Savitz relates that Gene Munster of Piper Jaffrey is suggesting that Yahoo move onto the course of action that I suggested for Google: namely, buying the NY Times and Twitter.

[from Should Yahoo Buy The New York Times?]

In a research note late last week, Piper Jaffray’s Gene Munster provided some eye-opening suggestions for what Yahoo ought to do next in a piece titled “An Open Letter To Carol Bartz.” His four-part plan:

  • Outsource search to Microsoft. “Search has never been a core competency for Yahoo, and outsourcing will both generate shot-term cash and allow Yahoo to focus on content.”
  • Acquire a major print new company with global scale and stature in addition to a blog network experienced in creating short content to generate significant page views. In particular, he says that the New York Times (NYT) and Gawker Media would fit this profile. “These content acquisitions would allow Yahoo to own and distribute a collection of the best content on the Web in addition to generating short-form content to maximize page views and stickiness.”
  • Acquire micro-blogging and social feed aggregation technology companies, like Twitter or FriendFeed. “The goal of these social broadcasting acquisitions is to help users share and create Yahoo content.”
  • Focus on producing and sharing the best content on the Web.
I’m not sure the world is ready for the New York Yahoo-Gawker Times, but who knows?

I think Yahoo should do it before Google does.

Posted by Stowe Boyd
January 26, 2009
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Social anthropologist, clairvoyant, postfuturist.

My work is social tools and their impact on media, business, and society.

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