Xing Acquires Social|Median

Xing announced today the acquisition of The NY-based Social|Median, and that its founder and CEO, Jason Goldberg will be assuming the new role of VP Xing Applications Platform. Jason was the founder and CEO of Jobster, back in the day.

Lar Hinrich, Xing’s CEO, made the blog post on the company site, but he will be stepping down in the next few weeks (see Lars Hinrich Stepping Down At Xing, Stefan Gross-Selbeck To Lead Xing) so one has to presume this is part of Gross-Selbeck’s plans for taking the company out of it’s comfort zone in Germany, and expanding globally. The new title for Goldberg is revealing: Xing is planning to become a platform on which other applications can play, lining it up to compete more agressively with LinkedIn and others.