Facebook and MySpace, No! Social Web, Maybe.

Link: MediaPost Publications - Facebook, MySpace Aren’t Making the Marketing Cut - 11/26/2008.

More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts—ahead of all other traditional or digital marketing channels.

However, more than half (55%) of the 180 responding chief marketers—representing brands with revenues ranging from $250 million to more than $10 billion—indicated low current interest in actually incorporating the networking sites into their plans.

One-third said they’re “not interested at all” in getting Facebook and MySpace into their plans, and 22% said they’re “not too interested,” while 35% are very or somewhat interested.

Other, more “traditional” social media scored far higher on the very/somewhat interested in integrating question. More than half (52%) ranked both Internet forums and Webinars in this category, followed by Webcasts and podcasts (47%), email (also 47%) and blogs (37%).

Just 10% reported that they are already using Facebook and MySpace in their marketing plans.