MicroPR: A Way To Connect Journalists, Analysts, And Bloggers

Brian Solis is announcing our MicroPR project, which is intended to make things easier — and more concise — for bloggers, analysts, and journalists who are trying to collaborate and coordinate. We are harnessing Twitter as the premier microstreaming platform.

As Brian explains it:

[from Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter]

Bloggers, journalists, analysts, when you need help with a story:



1. Send a public message on twitter to @MicroPR.



2. Your tweet will automatically retweet from the MicroPR account to the PR and communications professionals monitoring the stream or the feed.



3. A knowledgeable PR person following the #MicroPR feed will see your individual request and respond directly via your preferred channel.



Basically, you’re inviting the community to help crowdsource elements of your story to streamline the process of story development, reducing research time and improving its quality and accuracy.



Tip: try to keep your request under 140 characters as the Twitter community may also retweet your request through their personal accounts.



Tip #2: Share @micropr with your entire editorial department and community. The process will only improve the more you use it.



Public Relations, either follow #MicroPR or subscribe to the RSS feed on Twitter. You can also run active searches for “@MicroPR” on Search.Twitter.com or TweetScan.

This approach builds on the ad hoc #twitpitch technique I began advocating next year, but turns it into more of an open dialogue, with the greater community. I think we still need a similar process for twitpitches. Hey, Brian? Can we get on that, please?