The Hills Backchannel: More Social TV

Someone (I forget who) pointed out the MTV show, the Hills, which is running a twitter backchannel as a game called ‘Backchannel’ while episodes are aired on the website.

The Hills Backchannel Version (Season 4) | Ep. 12 | ‘I Want You To Be With Me’ | MTV, originally uploaded by Stowe Boyd.

The best comments are selected and added to The Hills User Comment edition, which is something like watching Mystery Science Fiction Theater 3000. I have to admit, that is the experience I would like: watching a movie via my Mac, say in my studio in SF, while @gregarious and @briansolis (pals of mine) watch via iPhone or PC, and we make snarky audio chat. Some day soon, I bet. Maybe via Boxee, who just raised another round and added Fred Wilson to their board.

Mystery Science Fiction Theater 3000, originally uploaded by Stowe Boyd.

I think that social TV is here to stay, although the idea that there’s a competition, explicitly, to get your tweets noticed is a bit much.