Albert Maruggi on Social Media

[from Marketing Edge]

[…] I believe social media is more a movement than a market because this exchange of ideas, information and the relationships it creates, regardless of how superficial, is emotionally and intellectually rewarding. It is both instantly gratifying and has potential for long-term benefits.

The movement is about pursuit of information to find either the truth or to validate your own beliefs. The movement is about the desire to connect for support or recognition of one’s self. Those elements are part of the human condition, not necessarily a critical component of commerce. Because of this, I believe social media will thrive and become routine. I also believe it may change the way business operates, but only if other aspects of the current corporate culture change to accommodate the movement characteristics of social media.

Not bad. A good response to the recent psychobabble from The Economist and Wired about blogging.