Get Satisfaction Announces Socialized Ad Policy

Get Satisfaction is going to start displaying (and making money from) ads on the popular social gripe site, but in a very clever way:

[from Demand Satisfaction! » We Now Have Ads (Although You May Never See Them) by Eric Suesz]

Here’s the way our new ads work: If you’re logged in to Get Satisfaction, you won’t see them. If you’re curious, they are text ads, of the familiar Google-based type. Contextual. Low-key. Simple.

Who will see them? People who come to us from a Google search. People who don’t have a Get Satisfaction account. People who are, as they say, “just browsing”.

Here’s the other way our ads work: If your company has purchased a Get Satisfaction Basic or Pro subscription, no one who visits your section of Get Satisfaction will ever see any ads.

This approach, which I will dub the ‘socialized ads’ approach, clever since it rewards active participants by concealing ads they would see as random vistors, and provides an incentive for companies to buy a subscription. One suggestion: they might want to allow active participant to opt in for ads.