links for 2008-09-20

• 
  Ethan Kaplan On Yammer
  “We used Yammer for about two minutes, got bored and went back to using Skype.”
  (tags: yammer ethan+kaplan)
• 
  140Char  » Cosmetic changes to Twitter….
  “So far, I’m experiencing the ‘Supermarket Effect’, which is demonstrated when your local supermarket moves everything around - and even if it actually makes shopping quicker, you still complain for the first 30 minutes that you can’t find anything. The only problem which does immediately stand out is the fact the search box has been removed from my main page, which is a pain as I often search for people who might be on Twitter but haven’t shared their username. It’s now hidden under Find People, and then Search, which adds two clicks every time I want to quickly check someone.”
  (tags: twitter ux)
• 
  It’s Time To Open Up The Feeds To Marketers
  “So what we need to happen is the web services that render these feeds for us; google reader, netvibes, friendfeed, twitter, outside.in, facebook, etc, etc need to provide api accesss to these feeds to services that will serve marketers who want to get their messages targeted into them.” I think we need a whole new take on social ads, and I will take a run at that next week.
  (tags: fred+wilson social+ads)