Paint The Whole Sky, We’ll Still Ignore You

guest post by David Cushman

Adage shares this in its 3min news: Advanced warning of the stepping up of the most pointless arms race in history.

Turning three sides of a 25 story building into a coordinated animation display, the world’s largest digital sign is nearing completion in Times Square, New York. Commissioned by Walgreens, it wraps One Times Square…

Its 23 synchronized digital screens dwarf those of the nearby Thomson-Reuters sign which has only 11 such units.

The designers are determined to push the competitive advertising environment of Times Square to a whole new level.

Haven’t they noticed, nobody is looking anymore?

They could paint the sky with their slogans and no one would notice. We’ve stopped looking at the stage. We’re looking at each other.