David Carr on The Lost iPhone Affair

David Carr, A Lost iPhone Shows Apple’s Churlish Side

More broadly, Apple’s behavior and choices in the Gizmodo affair threaten to interrupt the séance between the company and an adoring press, who have looked past all the frantic secrecy and reverently stared in wonder at what was eventually revealed behind the curtain.

The media’s crush on Apple has always been an unrequited love affair. The company has a few familiars in the press whom it favors, but Apple has “no comment” programmed on a macro key. The company has unsuccessfully sued bloggers who, it believed, had punctured its veil of secrecy, and important tech news organizations like Wired have been shut out as a result of coverage deemed ill-mannered.

I wonder if Jobs has convinced himself that being so closed is the reason for Apple’s success, rather than great design?