The Gravitational Pull Of Enterprise 2.0

Susan Scrupski and Jevon MacDonald are developing a graphical view of the overlapping “2.0” space, dividing it into digital marketing, social media, enterprise 2.0 and mass collaboration:

[Graphic via Susan Scrupski’s Flickr stream, Creative Commons, some rights reserved]

The interesting thing about the Enterprise 2.0 circle is that is has a strong gravitational force: components that appear in the adjacent social media and mass collaboration areas are drawn closer until they are sucked into the area of overlap. Only wikis and blogs are shown in the overlap areas now, but micro-blogging is starting to move in that direction (e.g., ESME) and enterprise crowdsourcing is already there (e.g., InnoCentive, Procter&Gamble).