3 Reasons Why Social Media is Killing Search
Social Recommendations
When news breaks we are turning to search engines less and less. We are turning to each other and the real time results of social networks more and more. For breaking news I know that I’ll find a relevant link on Twitter and an outdated news story on Google. I only see one reason this trend will stop (which I’ll get to in my last point).
[…]
Lack of Search Innovation
This is the biggest problem and the thing that Google, Bing and every startup in search is trying to fix. The reason that Bing and Google are tripping over each other to integrate real time data is they are trying to get us all to come to them first when we here of breaking news. And I think that over time it will pay off. With all the noise and rising levels of spam in social media search has an advantage. If they can bring you immediate, real time results, they have a chance since they already have a pretty good handle on filtering spam.
Of course they’ll also get there by making some key acquisitions this year. Who are your bets on the first real time search starups to be acquired?
