Bumper Stickers A Sign Of Territoriality

[from Bumper stickers reveal link to road rage - Pragma Synesi - interesting bits]

[…]

People who had a larger number of personalized items on or in their car were 16% more likely to engage in road rage, the researchers report in the journal Applied Social Psychology.

“The number of territory markers predicted road rage better than vehicle value, condition or any of the things that we normally associate with aggressive driving,” say [researcher William] Szlemko. What’s more, only the number of bumper stickers, and not their content, predicted road rage — so “Jesus saves” may be just as worrying to fellow drivers as “Don’t mess with Texas”.

Szlemko admits that he is not entirely surprised by the results. “We have to remember that humans are animals too,” he says. “It’s unrealistic to believe that we should not be territorial.”

Precious little research has previously attempted to explore drivers’ territorial feelings about their cars, says psychologist Graham Fraine at Queensland University’s Transport Policy Office in Australia. “This work clearly demonstrates that people will actively defend a space or territory that they feel attached to and have personalized with markers,” Fraine says.

Szlemko suggests that this territoriality may encourage road rage because drivers are simultaneously in a private space (their car) and a public one (the road). “We think they are forgetting that the public road is not theirs, and are exhibiting territorial behaviour that normally would only be acceptable in personal space,” he says.

[pointer Tim O’Reilly]