The Social Media Press Release: What Is It And Why You May Need It

So now I am a “social media maverick”… Hmmm. Maybe that’s pretty close. But the show notes make me sound like a prick. Maybe Spininfluencer’s Eric Schwartzman doesn’t like me much.

[from Spinfluencer: On the Record…Online with Social Media Maverick Stowe Boyd]

SHOW NOTES:

04:40 - Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.

[stowe: ‘sounds off’? Hmmm. I thought I was just answering a question.]

07:10 - Will PR professionals relinquish control and join the conversation?

09:22 - Boyd on the nature of consensual blogs.

15:27 - Boyd opines on the most effective use of social media and it’s [sic — why can’t writers get this right. “it’s” is the contraction for “it is” and “its” is the possessive.] relation to the broadcast model.

16:47 - Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph and offers ways in which to enter the 21st century.

[stowe: Slams?]

19:58 - Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies who ignore technological trends.

25:56 - Thinking outside the box: new tactics for a new era of media.

28:30 - What are the key ways in which companies can abide by the ethics of new media?

30:26 - Boyd discusses the nature of authority vs. integrity in both traditional media and in the blogosphere.

33:33 - Facing a moral dilemma: how PR professionals should behave in the blogosphere when their livelihood depends on the promotion of a person or product.

36:40 - Boyd on why he is legitimate and relevant.

[stowe: as an example of how blogging legitimacy is gained.]

37:07 - Plugging the Boyd’s upcoming keynote speech at the 2007 PR Online Convergence Confererence titled “Bloggers and PR: Why Can’t We Just Get Along.”

[stowe: “the Boyd’s upcoming keynote”? I don’t think I deserve a definite article.]

38:31 - End.

I expect the same sort of pushback at the PR Online Convergence conference, where I am keynoting. There seem to be so few PR folks that get it. An interview with Brian Solis of PR 2.0 would be so different, and so much better, I think. I am going to have Brian on /Talkshow soon, and we’ll see.