Jeff Jarvis on The Worst Newspaper Ad Decline Since 1950

[from Do I smell smoke? Is that a fiddle I hear? by Jeff Jarvis]

[…]

we are at a full-blown, slippery-slope, accelerating-fall, watch-out-below crisis for the newspaper industry and professional journalism with it. It’s time for drastic thinking.

And not the soft focus, vaseline on the lens kind of bilge that David Carr wrote in the NY Times a week ago based on equally dismal news about staff cuts and fiscal hemorrhaging at other papers, like the Tribune Company and San Jose Mercury News.

Newspaper denizens are in a state of denial, hoping for some miracle, an end to the free fall. But there is no end in sight but a dead cat bounce at the bottom.