Nomad Editions

Print executives see new opportunities in the exploding mobile marketplace; another way that iPad is changing the web landscape and by extension the aspirations of old media.

A Magazine Meant for Mobile - NYTimes.com

A small group of former magazine journalists and editors, including a former president of Newsweek, plan to publish a weekly digital magazine this fall, seeking to create content specifically for mobile technology. Enlarge This Image

A view of what a page in Nomad Editions would look like on the iPad. The magazine is scheduled to begin publishing this fall.

The magazine, called Nomad Editions and created by a New York start-up of the same name, will feature the work of freelance journalists with expertise in a specific area, like surfing or movies. Every Friday, starting in October, subscribers will receive through a mobile application what amounts to a mini-magazine, focused on their area of interest. Each edition is expected to each take 20 to 30 minutes to read.

Mark M. Edmiston, who held several top leadership positions at Newsweek from 1972 to 1986, said the short read time was something he and his colleagues thought would be attractive.

“The fact is that people are reading on their iPads, they’re reading a different way,” Mr. Edmiston, the chief executive, said.

The shape shift of media is underway, again: the iPadding of media.