Umair Haque’s New Gig
Glad to see that Umair has landed in a position where he can has more — and deserved — impact. His new blog at the Harvard Business Online is called Edge Economy. Catchy. Hey… that’s what I call this economy, too!.
Just a sample:
[The Shrinking Advantage of Brands - Harvard Business Online’s Umair Haque]
What’s really going on here? It’s an example of what we discussed last week: how, in the edgeconomy — an economy characterized by cheap, ubiquitous interaction — the nature of advantage is shifting.
Brands are perhaps the most intuitive example of cheap interaction’s atomizing hand. Yesterday, they were a potent source of advantage. Today, the game has changed: investing in traditional brands is yielding fast diminishing returns, and leading more and more players directly into value destruction. That’s why it’s not just revolutionaries like Google, but also mass-market giants like Nike and P&G, who are rethinking orthodox branding.
I will be reading this pretty steadily.
geotag: 
