How Starbucks Plans to Capitalize on Free Wi-Fi

Starbucks is rolling out their own network — with streamed content from Rodale and other partners — to support free WiFi. Plus:

“This is just the beginning of how we plan to leverage this channel,” says [Starbucks’s Vice President of Digital Ventures Adam] Brotman. He imagines a future filled with more Apple goodies, exclusive e-book downloads and eventually the opportunity to digitally connect patrons to other patrons through games or other social activities.