Eric Schmidt Is Another Bozo Using “Social Graph”

[from Google Gives Some Hints About Social Network Plan - Bits - Technology - New York Times Blog by Miguel Helft]

[…]

Mr. Schmidt did say that over the next year, Google is planning to use information it has about the connections between its users, something techies call the “social graph,” to improve searches and other Google services. He said the company would like to sell advertising for Facebook, a position currently enjoyed by Microsoft. And he highlighted Google’s existing social network service, Orkut, and its deal to sell ads on behalf of MySpace, the largest social networking site.

Something techies — who can’t be bothered to ponder the term “Social Network” — have started to use in an amazingly faddish way. It’s a sign that you are with it if you talk about the social graph instead of old-fashioned social networks.

Actually, on a closer read, it’s not clear that Schmidt used the term. It could be that Helft is the one that is trying to look cool, in which case I take it all back, Eric.