via MetaMirror & The Future OF TV

Meta Mirror’s innovation is in bringing together as yet unconnected facets of our digital content experience. It creates a contextual access point to web data from TV viewing. No one has created a meta overlay on a live program on a separate device. There is further innovation in how it delivers the experience to the user. By using a secondary device, Meta Mirror does not clutter the primary screen and enables personalized interaction with the service.

[…]

For all the developments in TV technology from HD to IPTV the industry seems myopic. It believes that bringing the power of the web to TV means the abilty to search for more content.

Meta-Mirror is a concept based on joining the dots between the organic way in which television-watching behaviors have developed, and the technologies which are permeating the industry. It challenges the status quo of traditional television advertising, creating new opportunities for next-generation product placement and targeted, relevant marketing. At the same time it enriches the viewers experience of watching TV. Overall, it enhances rather than interrupts.

related articles

• MetaMirror: Notion’s vision for the (near) future of TV (core77.com)
• Could MetaMirror reflect future of interactive TV? (news.cnet.com)
• Could MetaMirror reflect future of interactive TV? (news.cnet.com)