Google Social Activities Stream: Mocha-Mocha (Or Makamaka?)

A video leak has led to a new insight into what Google is doing behind the scenes in its social tools development:

[from Nooglers and the PDB: Reactor - Google Blogoscoped Forum]

[…] Google’s recent big social effort is called Mocha-Mocha (or Mocka-Mocka?), and will become the infrastructure for all social stuff across all of their applications. As a part of this, a new feature called Activity Streams will be introduced or at least implemented in Reader this quarter. This will be comparable to Facebook’s News Feed (Minifeed?) feature, and integrate Gmail’s addressbook and contact list.

Also there will be some other Gmail and Orkut integration, but this might just mean there will be links to Reader.

Google is interested in allowing users to comment on items they share, but this currently isn’t a priority.

Calling tags ‘labels’ is called ‘kind of a historic accident and needlessly confusing’.

So, Google has noticed the rise of flow apps? Twitter, Facebook (the mini-feed), and so on? Jeez, I hope so. Lifestreaming (and soon, workstreaming) is clearly breaking into the mainstream (haha) when Google is drilling it’s noobs on the socialization of Reader, and maybe other apps? Could be interesting if Google rolls out streams across all apps (reminds me of a design I have been working on, by the way).

I like the fact that they are going to (apparently) rectify the goof with ‘labels’ — I hope that reaches into Gmail land.

[update: 7:38pm - Google Operating System has this to say:

Apparently Google learned something from Facebook’s success and intends to connect all of its social applications. The new central place for social activities will create feeds for all or your events (“activity streams”) and share them with your contacts, if you choose to do so. I called this Social Gmail, but the name of the project seems to be Makamaka.

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