Social Media For Restaurants Made Easier Through Burgers | Food Tech Connect - StumbleUpon

A simple distinction across 10 leading social tools, from the viewpoint of a burger joint:

David Ciancino, Social Media For Restaurants Made Easier Through Burgers

  • Twitter – I am eating a burger
  • Facebook – I like burgers
  • FourSquare – This is where I eat burgers
  • Instagram – Here’s a vintage photo of me eating a burger in a blizzard
  • Youtube – Here I am eating a burger
  • LinkedIn – My skills include burger eating and blogging
  • Pinterest – Here’s a burger recipe
  • LastFM – Now listening to “burgers”
  • Google+ – I am a Google employee who eats burgers
  • Foodspotting – Look at this burger I am eating
  • Untappd – I am drinking this beer with a burger
  • Tumblr – When I’m not eating a burger, I’m doing this
  • Wikipedia – The burger was created by and when
  • Flickr – Here are pictures of the burgers I’ve eaten

Simple.

courtenaybird:

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers 
Women make up the majority of bloggers, and half of bloggers are aged 18-34
Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates
About 1 in 3 bloggers are Moms, and 52% of bloggers are parents with kids under 18 years-old in their household
Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month
Three out of the top 10 social networking sites in the U.S. – Blogger, WordPress and Tumblr – are for consumer-generated blogs

courtenaybird:

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers 

  • Women make up the majority of bloggers, and half of bloggers are aged 18-34
  • Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a majority of whom are graduates
  • About 1 in 3 bloggers are Moms, and 52% of bloggers are parents with kids under 18 years-old in their household
  • Bloggers are active across social media: they’re twice as likely to post/comment on consumer-generated video sites like YouTube, and nearly three times more likely to post in Message Boards/Forums within the last month
  • Three out of the top 10 social networking sites in the U.S. – Blogger, WordPress and Tumblr – are for consumer-generated blogs

Trying to recreate the scarcity of content that used to exist in print — when media outlets controlled not only the creation of news but the platforms through which it was distributed — by using paywalls and subscription apps is fundamentally a losing battle. Many users want that content to be part of a larger digital experience, whether it’s through an aggregation app like Flipboard or through Facebook or Twitter. If your content is not designed to take advantage of that, you will be missing a larger and larger proportion of the audience you need.

Mathew Ingram, responding to new research from Pew, in If you have news, it will be aggregated and/or curated via GigaOM

Your Best Content Strategy is Thought Leadership

Geoffrey Colon makes the case for thought leadership as a social media strategy:

Your Best Content Strategy is Thought Leadership - Geoffrey Colon via futuristlab:

So many people I have spoken to as of late complain about the term “thought leadership.” They are always asking, “what does it really mean and where does it get you?” B2B companies have known about this terminology for almost two decades and it has led to a lot of their content creation. In the B2B space, companies don’t make on-the-fly purchase decisions. You just can’t when you’re looking to overhaul your server systems at $4 million a pop. So you read up on what experts have to say on the subject. Maybe watch them give a speech or follow their Twitter feed to see what they are curating. These experts have been given names including influencers, champions, advocates, guru or even what I call myself, Subject Matter Expert or SME for short.

Why should your business be doing thought leadership? And who should do it? Well, to say it in short, everyone. Because thought leaders should be your entire organization. Not simply those at the top of the company. The best way for your company to transform is to crowdsource and collaborate as much as possible. Make everyone a part of the process in the new way of thinking about business. The other reason is thought leadership is your best content strategy. People want to feel like a company is larger than simply selling software or soda. They want to identify with it as a transformer of culture or the world at large.

Colon makes five points, and one that resonates with me the most is the first:

There is a lack of thought leadership in the world. Only 30% of companies use it now. That’s a small figure. And of those an even smaller percentage use social to amplify this thinking. So if you write it or video record it, amplify it on Facebook, Twitter, LinkedIn, SlideShare, etc. People enjoy this thinking and want to share it.

AIM Could Have Been The Start Of Something: Nerdvana

I guess it’s not unexpected, since rumors have been flying around about more cuts at AOL:

AOL Slashes Staff at AIM Unit; Wider Cuts Expected - Nick Bilton via NYTimes.com

The AOL Instant Messenger group took the deepest cut so far. A former AOL employee said the group was “eviscerated and now only consists of support staff.” This person, who asked not to be named because they were not allowed to speak publicly about the company, added that “nearly all of the West Coast tech team has been killed.”

Next up, AOL is expected to cut employees who work at Patch.com, the company’s effort in hyperlocal news. Other cuts are expected in smaller doses around the company over the next month.

In a statement given to The New York Times, AOL confirmed last week’s layoffs. A company spokeswoman declined to say how many employees had been cut.

“We are making some strategic but very difficult changes to better align our resources with key areas of growth for us as a company,” the statement said. “We remain committed to our presence in Silicon Valley and driving innovation in consumer products and mobile.”

Jason Shellen, vice president of the AOL messenger products who was based in the company’s West Coast offices and who once ran Thing Labs, is among those leaving. Mr. Shellen declined to comment, but AOL confirmed his departure.

I think AOL blew a great chance.

Starting in late 2006, Greg Narain and I worked on a project with AOL, called Nerdvana, where we envisioned using the buddylist model of AIM as the basis for a brand new way to share media. The images above were taken from a design we produced in early 2007. Relatively quickly after that date we were bogged down in endless committees all fighting for their funding, following the arrival of Randy Falco, and the departure of smart people like Jim Bankoff, now the CEO of SB Nation, who hired us in the first place.

Bankoff and other at AOL had their curiousity piqued by a piece I wrote in April 2005, called Nerdvana, that sketched out a new synthesis of instant messaging, social networking, and social media sharing. And it included an open follower analog, which was implemented in Twitter in 2006.

A year later, I was approached by an AIM manager, Alan Keister, and we launched an effort to prototype the Nerdvana concept. However, once Bankoff was gone, the project slowly ground to a halt, and was shut down because our design was ‘too complicated’ for the folks still there to grasp. Or maybe we were trying to do too much.

Still, a shame: because AIM had hundreds of millions of users at the time, sending billions of messages every day. Nerdvana might have been a breakout for AOL, instead of dying the death of a thousand cuts.

And with AOL’s CFO, Artie Minson, now running M.A.M.A — mobile, AIM, Mail, and About.me — I have to presume they are positioning themselves to sell it off, or spin it out.

The Curator's Code

I totally support the idea of a Curator’s Code, which is basically the use of microsyntax to represent different kinds of attribution in posts and or tweets:

ᔥ Maria Popova

The system is based on two basic types of attribution, each connoted by a special unicode character, much like ™ for “trademark” and for © “copyright”:

ᔥ stands for “via” and signifies a direct link of discovery, to be used when you simply repost a piece of content you found elsewhere, with little or no modification or addition. This type of attribution looks something like this:

↬ stands for the common “HT” or “hat tip,” signifying an indirect link of discovery, to be used for content you significantly modify or expand upon compared to your source, for story leads, or for indirect inspiration encountered elsewhere that led you to create your own original content. For example:

But I think the folks behind this made a few mistakes, ones that will kill the adoption of this Code.

First, there are well-established textual ways to accomplish what is envisioned, like via and h/t. They might have been better off to simply throw their weight behind a more uniform usage of those terms.

Second, the characters they picked for the microsyntax are hard to use. The sideways S, for example, doesn’t appear on Apple’s special characters. I tried using their bookmarklet, but it wouldn’t insert into Tumblr’s editor. Wouldn’t it have been better to use some sort of a ‘v’ for via, like shift-option-V = ‘◊’? Or maybe some sort of arrow? Like ‘←’?

I am emotionally in favor of this, but as a microsyntax observer, I don’t think it will catch on.

The Business Of Social Media Marketing

I recently wrote a piece that discussed the ‘deep inertia’ in the newspaper world. The reluctance to experiment with new avenues in journalism, curation, and news reporting — and to derive new sources of revenue from them — is killing the majority of newspapers.

But in almost every industry the majority of companies are conservative, late adopters, hoping that others will pioneer new digital tracks that they can follow later on, once all the potholes in the roads have been filled.

That’s the case in the adoption of social media marketing, as shown in the Financial Times special report that was published yesterday:

Advertisers rush to master fresh set of skills - David Gelles via FT.com

The new world of digital and social media marketing can give companies increased access to their customers, fresh insights into their preferences, a broader creative palette to work with, and additional data and metrics to study.

Yet there are unsolved questions over how best to organise and execute digital and social campaigns. No single formula has emerged, leaving most companies and ad agencies in a state of constant experimentation. There is also lingering confusion over how best to measure the effectiveness of a campaign, and a company’s return on investment.

Ann Lewnes, chief marketing officer of Adobe, the software company, says she pushed the company into digital and social marketing early on. “We saw the insights we could glean from customers, the iterations we could do on a campaign,” she says. “We saw the ability to really, really measure results.” Adobe now spends 74 per cent of its more than $100m marketing budget on digital.

Even for a digital-first company such as Adobe, each campaign is a fresh start of sorts. Ms Lewnes says 20 per cent of her budget is going towards experimental campaigns, and that each product launch requires a different mix of paid, earned and owned media.

Perhaps the largest shift in recent years has been the transition from the one-way, broadcast messaging of television, print and outdoor, to the two-way conversation that social options now allow companies to have with their consumers.

[…]

Keith Weed, chief marketing officer of Unilever, the consumer products group that is the second-largest advertiser in the world, says: “Digital is in theory more measurable than anything else, in theory and in practice, but it’s not broad enough yet. What we’ll see is a significant maturation of ROI in digital.”

There is an explosion in social media metrics, but its very early days. The biggest confusion arises from the fact that both conventional broadcast marketing and social marketing are going on at the same time, with very different contours.

Consider what American Express must be confronted with. On one hand, their conventional ‘don’t leave home without it’ style print advertising is still gracing the pages of Vogue and GQ, and meanwhile they are getting huge traction with their new Twitter hashtag campaign. How can they rationalize the ROI of these completely different activities?

The problem may lie in social network analysis. For decades, advertisers have been content to bombard their markets with messaging, and to measure its effectiveness with non-social-network oriented analysis: polls, focus groups, and raw sales numbers. However, the social networks were always out there: they were just not online, and tapping into them was so costly as to be prohibitive.

The transition is happening today, since social networks are online — like Twitter and Facebook — and the buzz that conventional and social campaigns cause can be analyzed in a uniform, social manner. But these new measurement techniques are relatively new, and not a mature as the old school techniques, so folks like Keith Weed are hungry for better and deeper analysis.

Nerdvana: A Better Tool For Communication (I Can Dream, Can’t I?)

[originally posted on Get Real]

I have used literally thousands of communications tools over the past 20 years, and although there has been an increase in commmunication speed and media, we have yet to see the “nerdvana” of tools that I have dreamed about for so long.

I have long championed other media as inherently being better than email, such as instant messaging, so, as you can imagine, the tool I am dreaming out incorporates the basic metaphor of IM: the buddy list. But it goes beyond IM, as I will show you.

How can I so baldly state that other media are better than email, in such an absolute way? Simple. Email is designed as a lowest-common denominator communications system, where everyone is treated equally. All emails, more or less, are the same (leaving aside issues of rich text v HTML and so on, which is not the thrust of my argument), which is stupid. The reality is that my relationships with people — whether I know them or not, how well I know them, and how involved we are at any given time in regular communication — is foremost in my mind when involved in communications, and as a result, the various artifacts of communication should be treated differently based on the context for their existence.

Basically, email is pretty good at communicating with people when you don’t know them well, or people you don’t know at all. All you need is their email address and your emails will be treated pretty much like anybody else’s. But as a result, email doesn’t really do very much to help with the highest valued communication: communicating with the known. That’s where the paradigm of buddies, and the gated communities of instant messaging networks excel.

But even technologies that I think are more useful in remaining in close contact with your circles of friends and colleagues don’t necessarily work together very well, if at all. So I am forced to read and write emails in one tool (yes, I do email, despite my dislike for the medium), IMs in another (actually, two IM clients), and read blogs in yeat another. Coordinating appointments and to-dos that involve others is managed in yet another app. And an address book app is used as the repository of some of the information about people (like email address, IM handles, and phone numbers), while their blogs RSS feeds are stored elsewhere.

So, I decided to mockup an example of what a good unified client might offer someone like me, so I could sit in one tool all day long, choosing the appropriate communication, collaboration, or coordination channel based on the context.

The Nerdvana Client

Just for laughs, I have dubbed the mocked up client “Nerdvana” after the Dilbert strip where Dilbert proclaims, after he’s cleaned up his PC’s desktop, compacted his drive, and deleted unnecessary files, that he has reached “Nerdvana”.

Basically, Nerdvana takes the IM concept of a buddy list and extends it to include all sorts of media. I have chosen to partition my world into three groups, Inner Circle (folks I interact with daily), Outer Circle (folks I interact with regularly), and The World (everyone else). This is largely for simplicity: there could be dozens of groups. And, oh, by the way, contacts can appear in multiple groups, and groups can include subgroups with no limits on level of nesting.

In the first image, I expanded only the Inner Circle — note I did not include any icons to represent expand/contract because I am a lazy designer. I have a small number of contacts in this group, although in the real world my Inner Circle category is more like a dozen folks. Each contact has four numbers associated with them, which represent ‘of interest’ blog entries, emails, IMs, and appointments, respectively. By ‘of interest’ I mean whatever the preferences are currently set to: for example, I may have configured things to display unread blog entries, unread email, open IMs, and future appointments, to suggest only one reasonable group of settings.

Also note — since this is all in the world of conjecture, so I can get whatever I want — that the Nerdvana tool is extensible, so is possible to add on as many services as you’d like. For example, the IM service could expand to be Jabber, AIM, and Yahoo. Or completely different services could be included, like podcasts, to-do lists, geolocation, and web conferences. Presence is indicated by the green/yellow/red lights on the contacts.

In the second graphic I have expanded Greg Narain’s content, and see various categories of communications going on.

In the third graphic, I have fully expanded Greg’s content, showing the blog entry’s title, the subject line of the emails, the title of the IM session, and the subject of the upcoming appointment. This is displayed two different ways, based on two different sets of preferences or different commands used to expand the content: with and without category headers.

Clicking on any of these fields could lead to extremely variable behavior, based on what sort of client you think Nerdvana should be.

  • In a open API sort of environment, clicking on any of Greg’s content could lead to opening the appropriate tool of choice for that sort of interaction. So, for example, clicking on an email could lead to popping that email in Apple Mail (I am running OS X), and likewise, selecting the IM topic could pop the active IM session running in Fire (the multiheaded IM client I run to stay in contact with Jabber, Yahoo, and MSN users).
  • Clicking on the blog entry could lead to either opening the entry in the browser or popping an RSS reader on my desktop, depending on configuration settings in Nerdvana.
  • In a totalitarian software world, Nerdava would include all the functionality needed: it would be an email client, RSS reader, IM solution, and calendar tool. But such tools are generally not best at any of the things they aspire to be, and wind up discarded as a result, because users want some cool feature in their mail or IM client, or just don’t want to imagine dropping their chosen RSS reader.

Obviously, my preference is the former: for Nerdvana to act as a primary organizing interface for existing communication tools, taking the buddy list concept as the core principle for all communication strategy, and supporting cross tool integration.

For example, your IM solution might not support the concept of an appointed time to start an IM session, but with Nerdvana you can do so:

  1. Define a time and a subject for an appointment, using the Nerdvana interface, but actually managed in your native calendar app, like iCal.
  2. After it exists, select the appointment in Nerdvana, and create an association with some other sort of communication — in this case an IM session.
  3. When the appointment occurs, Nerdvana will create the pending IM session.

The same technique can used to link writing an email with an appointment, or queueing up future blog entries.

Alternatively, you could imagine a structure where important communication events — such as long IM sessions, or time spent reading blog entries — could automatically be journaled on your calendar, as a means of tracking time, or simply being able to use the calendar as a way to search back for communication activities and content on a timeline basis.

Conclusions

I have always maintained that if you are going to dream, dream big. So I have big hopes for Nerdvana. Maybe someone out there is trying to do something along these lines — at least in part — and if so, I want to hear about it. There is lots of innovation going on in the various specialized communication areas: better RSS readers, IM clients, and innumerable social networking apps. But I haven’t seen much going on in bringing it all together, based on something like the buddy list metaphor.

I could also start in on how Nerdvana could play in an open social networking system — where the aggregation of communication channels, like blogs, IM, email, with specialized services like Flickr, Last.fm, Plazes, and so on, for photos , music, and location — could not only lead to multifaceted digital identities, but a coherent way of bringing together the disparate threads of identity into a manageable tool framework. This starts to look something like Mark Pincus has been looking into in his PeopleWeb thoughts. But I will leave that for the next installment of the Nerdvana series.