Why changing Twitter’s 140-character limit is a dumb idea - Mathew Ingram

Mathew Ingram refutes the growing chorus of early-adopter types (or former friendfeed types, like Scoble) who are taken with the shiny new Google Plus, and now think of Twitter as stale beer. In particular, Mathew smacks down Farhad Manjoo’s suggestion that Twitter should double the number of characters in Tweets to 280:

The point the Slate writer [Manjoo] misses (or hints at, and then discards) is that if it did this, it wouldn’t be Twitter any more. As far as I’m concerned, the 140-character limit is one of the most brilliant things Twitter has ever done — and might even explain why it is still around, let alone worth a reported $8 billion or so. Not only did that limit feel comfortable to many users who were familiar with text messaging, but it restricted what people could post, so that Twitter didn’t become a massive time-sink of 1,000-word missives and rambling nonsense, the way so many blogs are.

I’m not the only one who has noticed that on Google+, things often stray more towards the rambling-nonsense end of the spectrum than they do on Twitter. Does Twitter encourage a “sound bite” kind of culture, as Manjoo argues — or what Alexis Madrigal describes as a “call-and-response” approach, rather than real conversation? Perhaps. But a long and rambling post followed by hundreds of comments on Google+ isn’t really much of a conversation either, when it comes right down to it.

In the long run, it’s good that Google+ is providing some competition for Twitter. Maybe the ability for users to share comments with different “Circles” of friends and followers on Google’s network has Twitter thinking about how it can make better use of groups and other features. That’s a good thing. But throwing out some of the core aspects of what make Twitter useful, or cluttering it up with all kinds of other features of dubious merit doesn’t really make any sense at all. And I think Twitter knows that.

This is so similar to the Friendfeed-is-better argument of 3 years ago, it’s worth pulling some stuff from the archives, like this:

Stowe Boyd, Friendfeed And Twitter: Between A Rock And A Hardplace?

I believe Friendfeed is more attractive to those that want to have spontaneous comment-thread discussions somewhere outside of blogs, while Twitter is more divorced from the blogosphere and supports a more wide-open sort of cocktail party ambience, not some giant panel session from an endless conference. And the asymmetry of the blogosphere/conference model is continued in Friendfeed, where A-listers like Scoble and Rubel can accumulate a hundred comments on their pearls of wisdom, reposted in the Friendfeed context.

[…]

I don’t subscribe to the meme that ‘Friendfeed is better than Twitter’. Performance issues aside, Twitter provides a very different experience that Friendfeed, which I fooled with for a time, but which I have found to be like a conference with too many panel sessions and too many people. In Twitter I manage the human scale better, even with 10X the number of friends.

Regarding Scoble’s love of the shiny new things, most people will have forgotten Michael Arrington’s intervention when Scoble went sideways on Friendfeed, and suggested he was squandering his time inside of an app he couldn’t monetize, instead on writing on his blog, where he could:

Stowe Boyd, Arrington on Scoble, FriendFeed, And The Web Of Flow

I have said for years that traditional media — and Arrington has become mainstream media at this point, a Murdoch in the making — would war against the movement from pages to flow: they will say it is illegitimate, immoral, fattening, addictive, whatever.

Arrington’s points make sense relative to a certain perspective. In essence he is saying that time we spend engaging with others on the web has got to have a point, otherwise it’s just hanging out. And in the simplest terms, you should either be making money from becoming heavily invested (and well-known) on the web, or doing something else of great value.

Scoble maintains that his involvement with those in his various networks has great value, and that his more tangible work — his video series — has improved because of this involvement. But Arrington’s argument is stronger, at least to Arrington and other realists, since, implicitly, if Scoble went to work for a media outlet like TechCrunch and devoted his energies to media work that was more monetizable than the amorphous ‘following’ he has amassed in Flowland, he’d be worth millions. And he isn’t using his great hypothetical influence on the web to cure poverty, or end the genocide in Darfur, or overturn prop 8, either. He’s just fooling with tools.

But Scoble is some sort of idealist, maybe even a utopian, who sees the distant glimmerings of a new tomorrow, one that hasn’t been figured out yet. Arrington is right that Scoble can’t sell ads on his Friendfeed stream. Yet. So in very concrete terms, Scoble is losing serious bank while he is putzing around with all this social community chit-chat stuff.

And to a lesser extent, so are all of us that Twitter all day. Some a certain viewpoint, it’s like sitting on the porch and whittling.

But Robert is a early adopter, and not necessarily even the ablest promoter of the movement he is in.

The rise of flow and the new form of social connection that these flow applications engenders will slowly erode the edges of the more established, page-based Web 1.0 publishing models, like TechCrunch, Huffington Post, and whatever it is that the newspaper behemoths metamorphose into before finally shutting off their printing presses. Something new will emerge, out here, at the far fringes of Flowland. I believe it will recast the older forms of media, reshape them, like TV did to radio, and web 1.0 has done to print. But it’s going to take a long time, a decade or more, and a million baby steps to get there.

Scoble’s in love with the edge, and he doesn’t apparently want to monetize every waking second of his life. But is not an addiction: he’s blinded by the light, which is a whole different problem.

I think it’s inevitable that Scoble would go gaga over the social scene that emerges around him from Friendfeed or Google Plus. It’s a natural for an influencer with hundreds or thousands of acolytes, and I believe that Scoble and his most avid followers get something special out of that sort of interaction. But it is quite distinct from the nearly conversational, call-and-response, socially-scaled cocktail party that is Twitter.

Laurent Haug Joins The Attention Economists

Inspired by Steve Rubel’s recent post on the Attention Crash, now Laurent Haug (of Lift) has started to gripe about his attention as a ‘precious resource’ (although I do agree with him about dropping his LinkedIn account, for totally different reasons):

[from The Attention Bubble]

As our time becomes the most precious resource we have, the millions of web pages competing for our attention are becoming a problem. Early adopters – the canaries in the coal mine? – are reacting, arbitrating between all their time consuming actions. When I lost my mobile phone two month ago, I almost didn’t renew my subscription. It’s only after I got blamed by a client who was trying to reach me that I decided to re-order a mobile. Email? I am increasingly forcing myself to only answer them once a day. I let the flow of information get in anytime, but I stack all the answers together, trying to get in a more productive flow once a day to answer. Best practices are coming together to counter the overflow. We just need to create them.

No, we need better techniques to live in the flow, not shut it down. We need to shift away from the web of pages to a web of flow, where what we need will find its way to us. By all means, throw away your RSS reader, spend less time in the email client: but not because of attention economics! Those tools are just really bad at treating time as a shared space.

The real problem underneath everything, the premise never examined, is that browsing the web and living in the email client are simply not where we should be. It’s not that we are overloaded with too much, its that the tools we use are doing a bad job of connecting us to the important things. They are bad tools.

We need to unseat email and browsing — Web 1.0’s linchpins — and move into the web of traffic and flow.

Unveiling the new Jaiku Client for Nokia - Part 2

Steve Rubel is following the lead of many others into Toffler’s “information overload is driving us crazy” tarpit. He’s in good company, joined by Herbert Simon, Tom Davenport, and Linda Stone: the Attention Economists.

[from Micro Persuasion: The Attention Crash]

We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.

[…]

With this philosophy in mind [Tim Ferliss’s 4 Hour Workweek], I have trimmed projects, RSS feeds and emails to hone in on the 20 percent that’s most important. It’s also why I am not trying every new site that floats in my inbox and deleting pitches that are clearly off topic w/o even reading them.

My attention has reached a limit so I have re-calibrated it to make it more effective. I think this issue is an epidemic.

No, I think we need to develop new behaviors and new ethics to operate in the new context.

Most people operate on the assumption that the response to increased flow is to intensify what was working formerly: read more email, read more blogs, write more IMs, and so on. And at the same time motor on with the established notions of what a job is, how to accomplish work and meet deadlines, and so on.

In a time of increased flow, yes, if you want to hold everything else as is — your definition of success, of social relationships, of what it means to be polite or rude — Steve is right: you will have to cut back.

Alternatively, we can start to shift everything, let go of a lot of the old ways, and operate on a new, pre-industrial, pre-agricultural footing.

  1. It’s OK not to respond to emails, vmails, or IMs. There is no possible way that you can live a public life, open to the world, and respond to every request that comes along. The same holds even if it is a friend, or colleague. People have to pick and choose: it’s a big world.
  2. It’s sensible to have a nomadic reading style: if something is important it will show up in a variety of places. Don’t be a slave to RSS readers: throw them away. (I have always hated RSS readers that emulate the email inbox, for exactly this reason: they make everything seem equally important… or equally unimportant.)
  3. Unlike Steve (or Tim Ferliss), I don’t know exactly how to trim out the 80% of everything that is junk, as Tim Ferliss suggests. I do fire clients that make things difficult, unpleasant, or unrewarding, but it’s not statistical. I constantly gravitate to projects and people that I think offer the greatest opportunities for growth, which means constantly leaving other things behind. But this is just another kind of flow, not a one-time triage: it is a constant attrition and acquisition.

Instead of the 4 Hour Workweek, though, I suggest that people read the Tao Te Ching:

9

Fill your bowl to the brim

and it will spill.

Keep sharpening your knife

and it will blunt.

Chase after money and security

and your heart will never unclench.

Care about people’s approval

and you will be their prisoner.

Do your work, then step back.

The only path to serenity.

The answer is not becoming obsessed with attention as a limited resource to be husbanded, or thinking of our cognition as a laser beam to be pointed at only at what is important.

We need to unfocus, to rely more on the network or tribe to surface things of importance, and remain open to new opportunities: these are potentially more important than the work on the desk. Don’t sharpen the knife too much.

New Voices: Amanda Chapel (Strumpette)

 

I am predicting that Amanda Chapel will go far, and not just because she is showing a lot of Victoria’s Secret underwear in the banner of Strumpette, her brand new blog. She has true voice, and she’s not afraid to use it:

[from About - Strumpette]

What you’ll find here is an honest treatment of the PR business. Why? Because there really isn’t one. Some are sure to argue that point. Fact is it’s quite rare.

[…]

It’s the $3.7 billion question (that’s how much was spent on PR in the U.S. last year according to the NY investment bank Veronis Suhler Stevenson).

The answer is a combination of the nature of what PR does for living combined with what humans do for a living. Here, imagine life as a game of poker. Of course, it’s “best hand wins all;” but the object is to increase the pot. So everyone holds their cards close to the chest. We all bluff on what we’ve got. That’s where PR comes in. I am, we are, the Strumpette in acrylic heels behind the fat man at the table, a billboard for his brash confidence, stroking his ego, attending to his every need. Don’t let anyone kid you, that whore is every man’s fantasy the animal that is business is male.

But then came the Internet. Now we all can virtually see through the bluff. The game is now Indian poker where everyone else can see your hand apparently except you. And the most absurd thing is to watch the posturing, puffing and bluster that continues.

Here we expose that. Strumpette is a totally naked journal of the PR Business. Watch as I work the pole.

Wow.

So, Strumpette caused a big stir with her first post, suggesting that it was just a matter of time before Steve Rubel will leave Edelman since some bunch of her pals were having an office pool his departure date, and much of the tone is snarky, or maybe even rude. But I think she’ll be a Wonkette-ish phenomenon, since there is too much buttoned-down conservatism in that industry, and it is just crying out for a whore-mouthed insider in red Manolo Blahniks, working that pole. Anyone what to bet against me?

Join us at mesh

Mark your calendars for the upcoming (and rescheduled) mesh — Canada’s web 2.0 conference - Toronto May 15 & 16. mesh will bring together great keynotes and speakers, including Om Malik, Paul Kedrosky, Andrew Coyne, Michael Geist, Tara Hunt, Paul Wells, Steve Rubel, Jason Fried, Stowe Boyd (yes, me), Amber McArthur, Ren Bucholz, Andrew Baron, Chris Messina, David Crow (whew!) and many others. Organizers include Rob Hyndman, Matthew Ingram, Mike McDerment, Stuart MacDonald, and Mark Evans.

Looks like a great conference, and a great venue. Toronto is a fabulous city.

[Long aside: I truly love Canada: even before my sister moved there and became a ‘landed’ immigrant after living in Toronto 20-odd years, I had traveled much of the country. In the past few decades, I have been to the country literally a hundred times or so, and I am increasingly enamored of this very foreign country so close by. I also hope that if I continue to say nice things, I will be allowed to emigrate, which looks like a better and better idea considering America’s political situation and progressive global warming. Although Toronto may be one day be under water as the Great Lakes slowly turn into a giant inland ocean.

Web 2.0 or Star Wars Quiz

Steve Rubel challenged the Web 2.0 Workgroup guys to take Cerado’s Web 2.0 or Star Wars Quiz, which makes you guess whether a word like Meebo is a Star Wars character or a Web 2.0 company. Steve got a 30, Jeff Clavier got a 33, and Mike Arrington — who the test designer singles out at the person likely to max the test — got a 35. But I edged him out for 36!

Still… none of us got into the 40s. There are just too, too many of these gobbledegook company names.

Steve Rubel on Press Releases Get TrackBacks, But Will They Send Them Too?

Steve asks the first half of a really big question:

[from Press Releases Get TrackBacks, But Will They Send Them Too?]

Press releases became a bit more social yesterday as PRWeb added trackback functionality. As Mike Manuel notes, this news comes on the heels of Six Apart’s commitment to making the trackback (defined) a web standard.

Will press releases ever gain the ability to also send trackbacks? I imagine this would cause blogger outrage. Taking this a step further, if trackbacks become a web standard, what will happen when ads start sending/receiving them? There’s a collision in the making as traditional marketing tools adopt social features and vice versa. It’s a necessary collision that will occur now that consumers control the message. The shakeout should be fun to watch. Which tools will become acceptable for marketers to use and how?

The second half?

  • How will ads, press releases, and other marketing collateral become more socialized? Trackbacks are just one element of an entire social architecture that includes comments, tags, identity, and reputation.

  • What if ad networks support ratings and comments on ads?

  • What if press releases include search widgets that automatically update when they are linked to?

  • Will PR firms have a Technorati-ish authority based on the links that their press releases accumulate? What is the service that will support that? pr.technorati.com?

  • Will individuals identify their interests through tag-based profiles, and filter ads based on those?

If people are at work on projects in the social marketing sphere, please contact me. It’s potentially huge.

Steve Rubel Joining the Edelman Me2 Revolution

Steve Rubel has announced that he is joining Edelman, perhaps the most clued in PR firm out there. Here Steve describes Edelman, and why he is taking a SVP role there:

Two others who early on saw the revolution coming are Richard Edelman and Rick Murray at Edelman. Richard also started his blog in 2004. He gets it and he is fusing this Cluetrain thinking into the Edelman culture. Rick is driving a smart group that is developing breakthrough word of mouth marketing programs that utilize new technologies and processes. He was an early backer of WOMMA and is building a tremendous team of new marketers that includes the likes of Phil Gomes, Mike Krempasky and Guillaume du Gardier. As Doc Searls recently said, Edelman understands how the new and old worlds are coming together as one. Richard has called this the Me2 Revolution.


Congratulations to Steve and the folks at Edelman.

Campfire: Group Chat for Businesses

37 Signals have launched Campfire, the company’s entry into the real-time chat space.

I spent a few minutes running around with my partner-in-crime, Greg Narain, and the service seem cleanly designed (big surprise), fast (we’ll have to see about that), and extremely intuitive.

As a few seconds of registration, I was quickly presented with my Campfire Lobby (a bit of a mixed metaphor there), and my first chat. I invited Greg in a few seconds, and we were rolling. The chat interface works in the obvious way, by entering text into a box at the foot of the window.

One of the great features of Campfire is uploading of images into the chatstream:

Greg and I apparently use the word ‘neat’ alot, as I found with this search:

And this screenshot shows the obvious business model:


So Jason Fried and Co. are hoping to provide a baseline level of chat, outside the conventional IM networks and chat systems, under the assumption that business is ripe for this sort of service. I buy it, especially if they integrate it into Basecamp, which has not been done yet.

And please do a better and tighter job of integrating chat into Basecamp projects than was done with Writeboards. That is not a seamless integration at all.

I am not sure that Campfire, independent of Basecamp, has a real path forward, even though I am a strong supporter of real-time communication, Web 2.0 apps, and Basecamp. There is a tremendous degree of competition here, these days. Leaving aside IRC — a really entrenched community of hardcore bitheads, there.— there are more and more competitors on every side. Gmail Chat has emerged, along with whatever version of the major IM networks are out there, and now there are literally dozens of VoIP competitors. AOL has big plans for AIMSpace, an IM-based collaboration and social networking scheme. And Google, Yahoo, and Microsoft are close behind.

As a Basecamp user, I am dying to see it integrated. As an analyst and student of the space I wonder if the unintegrated Campfire has a solid future. I could be wrong, but I will wait and see.

[Pointer from Steve Rubel].