The Social Revolution At Forbes: The Power Of Follow

Lewis Dvorkin reflects on the social revolution that has happened inside of Forbes, in an issue dedicated to the social revolution that is taking over business.

He quotes Brian Solis, saying that these few lines really capture what is happening:

Listening, learning and adapting is where the real value of social media will show its true colors.  Listening leads to a more informed business. Engagement unlocks empathy and innovation. But it is action and adaptation that leads to relevance. And, it never ends.

via The End Of Social Media 1.0 | paidContent

But, being a nuts-and-bolts type, I think what stands out for me is this:

The very subtle ‘follow’ button speaks volumes.

It is the open follower model that is changing the world of business. Letting people choose who will be their authorities, their sources of trusted information, their mentors and guides. All of that is wrapped up in the simple act of ‘follow’, and the turning away from preordained relationships, from top-down authority, from inflexible communication paths.

Let people choose, and stand out of the way.

Twitter Activity Streams: Surfacing Social Gestures Like Tumblr

Twitter is preparing to roll out a fairly significant rethinking of the user experience for the microstreaming service. They are planning to bring the social gestures that users make out in the open. These gestures are the actions of following people, favoriting tweets, retweets, or adding people to lists. Some of that gestural information has been available in Twitter to date, but most of it hasn’t been found in the stream along with the tweets themselves.

The change will come by changing the ‘@mentions’ tab into two:

MG Siegler, Twitter Comes Alive With Realtime Activity Streams

Specifically, the “@Mentions” tab on twitter.com is being replaced by two new tabs: “@USERNAME” and “Activity”. These two streams will add an additional layer to Twitter and to Tweets themselves, a layer showing the social activity around them.

The @USERNAME (obviously, USERNAME will be replaced by your Twitter name) stream will still show your @replies, but it will also show things like when someone follows you, when someone favorites one of your Tweets, when someone retweets one of your Tweets, or when someone adds you to a list.

The Activity stream will show you all of those things, but related to all of the people you follow on Twitter. In other words, you can see if a connection has retweeted a Tweet, or if they followed someone new, etc.

Siegler doesn’t say that the current Timeline tab — which shows the tweets from you and all that you follow — will remain unchanged, but that is my interpretation at present.

Surfacing social gestures in general — and making favoriting a social preoccupation instead of a not very robust bookmarking tool — is a great way to make Twitter a richer social experience. In fact, this shift feels like Twitter has taken a long hard look at Tumblr, and has decided to capitalize on that social networked blogging platform’s success, which is driven to a great extent by the richness of social gestures, which are presented in stream. Here’s a snippet of my Tumblr stream, showing gestures and a post:

I wrote a piece not too long ago, What Twitter Could Learn From Tumblr, which focused on the efforts that Tumblr has recently put into its support of tags, and curation of tagged topics. (For those still not familiar with Tumblr, you might read Comparing Tumblr To Wordpress.)

But it seems like the social gestures of Tumblr — which are natively presented in the Tumblr stream — will be the first innovation to jump from Tumblr to Twitter.

I wonder if Twitter will take the ‘notes’ idea from Tumblr, as well? In Tumblr, all the social gestures associated with a post can be displayed on that post’s page (depending on the template settings). So If I post something that garners a great deal of interest — getting liked and reposted a great deal — there is a long series of gestures shown on that page. In a sense, the post has it’s own associated stream: all the gestures that it caused.

On Twitter this would mean that the page associated with a tweet — the one reached by clicking on the tweet’s timestamp — might show all the favorites and retweets tied to the tweet. Will have to see if this will be done.

And oh, there is still all that work to be done on tags, which Twitter still doesn’t seem to be very interested in, yet.

What Tumblr Should Do: #1 Follow Outsiders

I am inaugurating a new series here: What Tumblr Should Do. I am simply going to offer suggestions of things that the folks behind Tumblr should implement or change.

#1 Follow Outsiders

Tumblr has a large and growing community of users, but it doesn’t include everybody, and probably never will. There are many folks out there that I would like to follow, but since they aren’t using Tumblr I can’t just click a follow button to start having their posts magically appear in my Tumblr dashboard. But I would like to.

Yes, I know I can follow their RSS feed, or go back to their site periodically, or use any of a dozen other approaches. However, that’s annoying, since I want to experience these folks as if they were posting in Tumblr. I like the Tumblr experience as an active reader and curator: I want to be able to easily follow their insights in the Tumblr stream, and not have to wander around the web. It makes reposting easier and liking possible. And I deeply dislike the sterility of RSS readers: I don’t want to be an RSS readerer, I want to tumble.

Of course there are a list of issues that arise, but at the very least Tumblr could implement a first version by allowing me to add the RSS feed of an outside blog to a list of outsiders I want to follow. Tumblr could instrument things so that when those outsiders post and their RSS feeds are updated, the stories would be parsed and placed into my dashboard.

I think the most sensible way to do this — technically — would be to create a ‘ghost’ account for any outsider that any Tumblr user follows. If multiple Tumblr users want to follow the same outsider, there would be only a single update going on. And then all the reblogs, likes and follows could be associated with the ghost account.

At some point, someone with such a ghost account might opt to switch over, and claim the account, and perhaps abandoning their outside blog. Who knows? But I know I would benefit from this feature and so would other Tumblr users, even if it doesn’t necessarily swell the ranks at Tumblr.

Shouldn’t we open the doors and pull the wider world into Tumblr?

Update: 9:20am — @kthread answered ‘+1 I would definitely use this, and would in fact pay for it as a premium Tumblr service’

Update: 9:47am — @lelapin points out that Tumblr has a feature designed to allow import of RSS feeds. I recently tested that approach, and it just doesn’t work (see Fossilized Tumblr Feature: Importing Via RSS). Besides, if it did, it wouldn’t work as I wanted. And of course there is no economy of scale: if you and I and a 1000 others all import Umair Haque this way it would be 1002 separate RSS imports, and there would be no convergence of reblogs, likes, etc. No, it should be implemented inside Tumblr in an intentional way.