Ev Williams: Twitter Will Actually Help Information Overload - Liz Gannes

via @mathewi

Williams, on stage at a Girls in Tech event at Kicklabs, compared Twitter to email, where information overload can be incapacitating. “The problem with email is that it’s sender-driven, and sender-driven media doesn’t scale,” he said. On the one hand, the recipient hates email for being spammy because “the sender is motivated to send as much stuff as possible because it’s free.” On the other hand, the sender may be dissatisfied because she’s not reaching the right audience for whom she may not even have email addresses.

Blogging (Williams was previously the founder of Blogger) and Tweeting can be different (and better) than email, he said, because people who have something to say can find their audience. That’s a much better situation for both the publisher of the information and the consumer of it. So recipient-based media can scale better “in a world of infinite information,” he said.

That’s also a contrast to Google, said Williams, which serves more purpose-driven needs versus Twitter’s focus on “an interest-based world.”

“Google is very good at ‘I need to solve a problem, I need to buy something, I need an answer,” he said. “Twitter is more ‘I’m interested in many things, I don’t know what I need to know.’” Where Google is more likely to be gamed by a company like Demand Media, Twitter is a different beast.

However, there’s still the problem of filtering information on Twitter. “What we need to get much better at is scaling that system so you don’t have to pay attention to everything, but you don’t miss the stuff you care about,” Williams said. He said more such products were on the way.

I like the recipient- v sender-driven distinction, but I think the reason that stream apps seem to help us cope with a crazy busy world (‘overload’) is that they tap into the flow state in our heads allowing us to multithread, while inboxes are purely linear.