AIM Could Have Been The Start Of Something: Nerdvana
I guess it’s not unexpected, since rumors have been flying around about more cuts at AOL:
AOL Slashes Staff at AIM Unit; Wider Cuts Expected - Nick Bilton via NYTimes.com
The AOL Instant Messenger group took the deepest cut so far. A former AOL employee said the group was “eviscerated and now only consists of support staff.” This person, who asked not to be named because they were not allowed to speak publicly about the company, added that “nearly all of the West Coast tech team has been killed.”
Next up, AOL is expected to cut employees who work at Patch.com, the company’s effort in hyperlocal news. Other cuts are expected in smaller doses around the company over the next month.
In a statement given to The New York Times, AOL confirmed last week’s layoffs. A company spokeswoman declined to say how many employees had been cut.
“We are making some strategic but very difficult changes to better align our resources with key areas of growth for us as a company,” the statement said. “We remain committed to our presence in Silicon Valley and driving innovation in consumer products and mobile.”
Jason Shellen, vice president of the AOL messenger products who was based in the company’s West Coast offices and who once ran Thing Labs, is among those leaving. Mr. Shellen declined to comment, but AOL confirmed his departure.
I think AOL blew a great chance.
Starting in late 2006, Greg Narain and I worked on a project with AOL, called Nerdvana, where we envisioned using the buddylist model of AIM as the basis for a brand new way to share media. The images above were taken from a design we produced in early 2007. Relatively quickly after that date we were bogged down in endless committees all fighting for their funding, following the arrival of Randy Falco, and the departure of smart people like Jim Bankoff, now the CEO of SB Nation, who hired us in the first place.
Bankoff and other at AOL had their curiousity piqued by a piece I wrote in April 2005, called Nerdvana, that sketched out a new synthesis of instant messaging, social networking, and social media sharing. And it included an open follower analog, which was implemented in Twitter in 2006.
A year later, I was approached by an AIM manager, Alan Keister, and we launched an effort to prototype the Nerdvana concept. However, once Bankoff was gone, the project slowly ground to a halt, and was shut down because our design was ‘too complicated’ for the folks still there to grasp. Or maybe we were trying to do too much.
Still, a shame: because AIM had hundreds of millions of users at the time, sending billions of messages every day. Nerdvana might have been a breakout for AOL, instead of dying the death of a thousand cuts.
And with AOL’s CFO, Artie Minson, now running M.A.M.A — mobile, AIM, Mail, and About.me — I have to presume they are positioning themselves to sell it off, or spin it out.
