Everloop raises $3.1M to bring social networking to tweens

Anthony Ha via

Everloop, a social networking service aimed at children 8-13 years old (who are too young to use Facebook), just announced that it has raised $3.1 million in funding.

I wonder what the special sauce is for tweeners, aside from COPPA-compliance? Bully-proofing? Celebrities that tweeners care about? Social causes?